Photo Credit: Created By Me |
So do you ever think where your clothes come from? Do you even know where your clothes come from? And does it bother you? Have you ever stopped to think. Maybe you should, it is defiantly something which has now crossed my mind to stop and think a little more about what I'm buying and putting in my wardrobe.
Okay so I'm not saying that I know everything there is to know about ethical clothing but well after going through hundreds and hundreds of pages on google, articles and blogs, I like to thing I know a fair bit about the good old textile industry, well at least enough to make someone feel bad for the next pair of jeans that you buy. So think before you pick them off the shelf, hanger or are thrown to the back of your wardrobe. Something which I did find while doing research in thinking of my big idea was to draw attention to the horrible pain that the textile industry creates for many young men, women and children throughout the year.
“Fashion can be a universal player in protecting the planet. Fashion is certainly a huge part of everybody’s lives. You wear it every day and for some people it’s a status symbol, or a statement of how much they have spent on clothes, or it’s a means of expressing their identity and who they are.” —Pharrell Williams
Some of these things that I found while researching the effects of ethical clothing. There is so much more out there on the internet, so much which can have an impact on the future of your buying habits.
• Zara's Net: $57 billion / Forever 21 Net: $4 billion / Nasty Gal Net: $250 billion - however these companies only pay there factory workers $73 dollars a month which works out to $3.65 a day. (Only reaching above minimum living wage due to the Rana Plaza disaster in 2013 where 1134 people died and 2500 people injured.)
• Bangladesh, Cambodia, Malaysia, Thailand and Vietnam are the top producers for companies such as, Topshop, Nasty Gal and Nordstrom. These are mainly produced by child labourers and some of them even enforce the use of them.
•170 million expected child labourers around the world in the textiles industry alone.
• 2013 was the worlds biggest in take of textile production.
• The barcode report in 2015 showed that 86% of brands had no attempt to enforce ethical trading and half didn't even know where there factories where.
• In the past 15 years 250,000 cotton farmers have committed suicide.
• All most all 3 of the worlds biggest clothing exports are made in developing countries.
•80%-90% of all textiles workers are women from rural areas.
• The 'Prius' Effect' - People see you driving a Prius they think you care and know about the environment, they see you wearing a fair trade top they think you care and know about fair trade, even if you don't. It is able to spread the message without even knowing you are doing so.
Wait what are you trying to tell me that my jeans aren't made on cloud 9 my fairies who love their job and get a decent pay??
WELL HOW DID I KNOW THIS:
Something that we found while doing the research from fellow students we found that the biggest thing was us students didn't really know that much about where our clothes really came from! And the biggest thing was that the social world was something which they needed to connect to the most to.
"Millennials are the primary driving force behind the 'go green' revolution" - Kristen Wand - Huffington Post.
Nearly 9/10 people under 25 will have some form of social media meaning this is the easiest way to get anything across to them. Then being born was out hash tag #NOBLOODONOURHANDS! Something which was emotional and targeted the soft side of any consumers who might see the campaign.
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